10:12AM “Album, photos… you can look at all of them, flick through them, it’s a wonderful way to share. Calendar… months…” The interface really does look like an exploded iPhone.

10:12AM “Phenomenal for mail.” Wow, new drop downs in the mail interface… and a large onscreen QWERTY!

10:11AM “Way better than a laptop, way better then a phone. You can turn it any way you want. To see the whole page is phenomenal.”

10:11AM “So, gonna give you a little overview. It’s very thin — you can change the homescreen to whatever you want. What this device does is extraordinary. You can browse the web with it. It’s the best web experience you’ve ever had.”

10:10AM “Let me show it to you now.” Wow — looks like our leak!

10:10AM “We think we’ve got something that is better. And we call it the iPad.”

10:09AM “Now some people thought that was a netbook — the problem is that netbooks aren’t better than anything!” Big cheers! Ha!

10:09AM “If there’s gonna be a third category, it has to be better at these tasks — otherwise it has no reason for being.”

10:09AM “What kind of tasks? Browsing the web. Doing email. Enjoying and sharing pics. Watching videos. Enjoying music. Playing games. Reading ebooks.”

10:08AM “SO all of us use laptops and smartphones… the question has arisen; is there room for something in the middle. We’ve wondered for years as well — in order to create that category, they have to be far better at doing some key tasks… better than the laptop, better than the smartphone.”

10:07AM “Let’s go back to 1991, when we first shipped our Powerbooks. The first with a TFT screen, the first with palm rests, and had an integrated pointing device. Just a few years ago in 2007 we reinvented the phone… and a few years later we got the iPhone 3GS.”

10:07AM “So let’s get to the main event.”

10:06AM “So those are the updates that we have today.”

10:06AM “And by revenue… it’s even bigger than Nokia.”

10:06AM “Now where do we get this revenue? iPods, iPhones, and Macs. What’s interesting is that iPods are mobile devices, the iPhone is, and most of our computers. We’re a mobile company. That’s what we do. How do we stack up against all the other companies that sell mobile devices? We’re the largest mobile device company in the world. Larger than Sony, bigger than Samsung….”

10:05AM “Lastly — we started Apple in 1976 — 34 years later we just ended our holiday quarter with 50.6b dollars of revenue…” He showed a pic of him and Woz!

10:04AM “Next update — the app store. We have over 140k apps, and a few weeks ago we announced a user downloaded 3b apps.”

10:03AM Now Steve is talking about the new Apple store in NYC. “Here it is on opening day. It’s so wonderful to put these stores in the neighborhoods with our customers.”

10:03AM “But first I have a few updates. A few weeks ago we sold our 250mth iPod. The second update is about our stores — we now have 284. It’s amazing. Last quarter we had 50m visitors.”

10:02AM “We want to kick of 2010 by introducing a magical and revolutionary product today… but first I have a few updates.”

10:01AM Steve is soaking it in. “Good morning and thank you all for coming.”

10:01AM And Steve is out! Huge applause… and a standing ovation from some audience members.

10:00AM The lights are going down… here we go!

10:00AM Verizon and Sprint 3G cards are your good, good buddies at an Apple event.
9:56AM “Please silence your phones… our program will begin shortly.” Oooh.

9:55AM Sitting next Jim Dalrymple from The Loop… who’s currently dealing with the aforementioned WiFi issues.

9:54AM Everyone is really all smiles here. Sure, the WiFi just went out, but generally everyone seems to be quite excited. Makes sense, gadgets and money will be flowing like sweet summer wine when this thing is all over. Right?

9:51AM The electric version of ‘Baby Let Me Follow You Down’ — in case you were wondering.

9:50AM So, more Dylan. We swear, if Bob Dylan shows up at this event, we’re going to seriously freak out. In a good way.

9:43AM The setup on stage is really interesting. There’s a chair with a table next to it… very unusual for an Apple event.

9:42AM Okay! We’re in our seats and there’s some Dylan playing on the sound system!

9:11AM Overall the mood is really jovial right now. It’s basically a party in the U.S.A.

9:09AM We’re in line waiting to get inside. People are seriously crowding. Let’s hope we don’t get trampled!

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